From D2P with Nephel’s Dream ✨
Nephel’s Dream is back for Lisbon !
💫 June 7th: Main Stage Art Show by Alexis Olin & dOP
🎨 June 8th: Exhibition at Lezar House x Tezos France “Let Art Be” Arty session. Get Free Ticket here.
🏖️ June 9th: Dj Act by dOP at official NFC closing party on the Lorosae Beach.
The idea of bridging virtual and tangible worlds 1) does not belong anymore to the fields of science-fiction or popular fantasy, 2) has become more than simple possibilities offered by the exponential evolution of technologies and else than an existential question about the reality’s boundaries (re)definition, it is today 3) : a vector of value creation resulting from the research of new kinds of cross-medium experiences, made possible by technology and innovation.
In particular, domains related to creation, in their aim and essence to touch people’s sensations and emotions, provide the most meaningful and accessible use cases of value proposition powered by both digital & physical experiences. In an article introducing our digital-to-physical (D2P) model in tech art, we had highlighted its different pillars, intrinsic value dimensions and levers to transcend the traditional transactional artwork-beholder pact and artist/collector couple, by :
seeing digital vs physical not as single artwork’s exclusive attributes or formats, but complementary (or alternative) ways, opened to the public by artists and collaboration, to experience an artwork ;
building a project around and beyond the artwork to confide its key(s) and ownership to a community.
Today, let’s have a look at Nephel’s Dream and see its D2P main axes.
1/ Artwork 🖌️
Well, could art really be explained in straight words… If so, we may describe Nephel’s Dream as a visual & musical tale. Pure poetry through sound & image. A story narrated by the joint work of two musicians and a visual artist, and augmented by a tech art studio. A musical album of 25 songs, associated to a visual artwork composed of 25 parts.
More than any other art, music is by excellence D2P (and P2D) in its nature and cycle. First composed and played IRL, it is then digitalized to be spread through digital files & media (mp3, radio,streaming…) or distributed through physical supports (like CDs). In the case of electronic music, sounds and tracks are created and mixed digitally first before being played in live shows. And here is the main magic of music, its ability to be shared, whatever its kind, « in real life » through performance.
On the other side, Nephel’s Dream visual artwork exists both in its unique digital version thanks to the blockchain technology and NFTs, and its associated physical 1:1 prints.
The Artwork is thus a cross-disciplinary and cross-medium creation, proposing bridges to navigate from the ones to the others, to the others to the ones, from digital to physical and physical to digital, depending on the multiple entry points.
2/ Creative process 💫
Nephel’s Dream is an apology of the fusion of digital and physical media, that offers art new possibilities and expressions. A perfect example of complementarity between human hands and softwares, illustrating how they can work together to complete each other in the creative journey and its iterations, serving the artist’s vision, ideas and style. This first “Day-to-Night” version has been created digitally with creative softwares in 2 original colors variations : “Day” and “Night”, that are an important theme in Nephel’s Dream.
This genesis work contains the main characters and foundational elements that have been then used by the artist as a story-telling basis and canvas to (re)draw by hand, out from it, a detailed and reframed version (Black & White), divisible in 25 autonomous parts and constituting a key milestone on the path to the final artwork. The use of tech tools was necessary again in the following steps, to scan in HD the original artwork and vectorize it to add more elements with digital drawing. Alexis Olin has used his full palette of multidisciplinary artist and his rich toolbox & skills to give Nephel’s its characteristic universe and texture. From digital to physical, then from physical back to digital, the definitive artwork finally goes back to colors thanks to the use of « digital brushes », prolonging the artwork onto its final stage and state.
Another layer of tech was necessary, to turn the artwork into 3D NFT that propose an interactive experience and are integrable in the metaverse.
3/ Community experience🎊
Entry points, mentioned above, are the different gates that involve possible experiences, ways to interact with an artwork. Music or painting, physical or digital, IRL or metaverse… Or simultaneous combination of some of them.
Beyond the artwork, Nephel’s Dream is also a series, a tour across Europe, of its evolutive exhibition. If the collection is metaverse-ready (some presentations and exhibitions of the artwork have already occured in metaverse events : Exclusible, Web3ST) and proposes a genuine immersive experience through web, its aim is to gather people for a deep-dive into the Nephel’s singular atmosphere : between fantastic, onirism, colors and darkness, deep vibrations and festive vibes, the experience is an invitation to dream together the time of an evening, of a night in the stars :
Visual physical and digital exhibition
Album songs discovery corner
Live concert and improvisations of the Nephel’s Dream music by dOP
Special art sale of the successive project’s NFT series of the collection, with possibility to reserve the future ones.
Live painting performance by Alexis Olin
IRL encounter and interaction with the artists
Party & networking
Free mint & drinks…
4/ Collector experience 🚋
The collection is released in subsequent series that relate to the Alexis Olin’s piece in a version that corresponds to a key milestone in the creative process, tracing and showing its evolution through time. The Nephel’s Dream main art collection consists in 2 series, offering its collectors an original and exciting D2P acquisition experience :
the « Day-to-Night » pre-series : made of 2 unique NFTs, DAY and NIGHT, representing the two genesis colored variations of Nephel’s Dream. Each NFT is linked to a physical version of the artwork, consisting in an unique printing under acrylic glass, in 50x50cm. An real NFT that can be held in the hands.
The « Black & White » main series : made of the 25 parts as chapters of the final artwork, in 1:1 edition. This series represents the full Nephel’s Dream story in black & white, as drawn by hand by Olin, in a 3D interactive and metaverse-ready format. The major interest of the experience lies in the fact that the owners will discover the final artwork in colors when they claim and receive the physical associated NFT : not only a beautiful and unique print under acrylic glass, but the very final version of the artwork, received directly from the artist. This entire artwork in colors, the Nephel’s Dream, will be unveiled to the community like a puzzle in progress on the Nephel’s Dream website, part by part, as the 25 NFTs mint out. The complete artwork will be thus available to the public at the soldout.
5/ Utility ✅
Holders of Nephel’s Dream NFTs have access to the different IRL events across Europe through the project life, including backstage experience in concerts & music shows.
They also have access to the upcoming Nephel’s Dream token-gated shop, to redeem a various range of physical objects (vinyl, tale booklet in collector edition, 3D print of characters and figures of the story,…) and wearables derived from the Nephel’s universe.
6/ Project 🛣️
Here the web3 philosophy and the NFT model answer, for obvious reasons, to the artists’ will and the Nephel’s art soul, to engage a community directly in its ideas, message, narrative, and also its ownership. The project is autonomously financed by its different series, the 1st being the PFP memberships, and reinvests part of the primary market revenues into the evolution of the travelling exhibition, the creation of new features and redeemables. To illustrate by one example, the project (==> the community) has enabled the physical production of the Nephel’s Dream vinyl (300 available editions), that will be distributed to NFT holders or directly purchasable by music lovers.
As long as the project lives the experience flourishes (IRL & metaverse events, physical & digital exhibition, Nephel’s Dream website’s features)… Some surprises are already in the pipe, stay tuned…
About Lezar House:
Lezar House is a curative art and design studio promoting ambitious projects that embody the fusion of physical and digital art. It offers its tech resources and creative model to talented creators (artists & companies) that share the same digital-to-physical ambition, through a residence and acceleration program.
Official Lezar links: